WEARSIDE has gone dough-nutty for Krispy Kreme.
More than 100 people queued outside the new store in The Bridges yesterday as the American chain opened its doors.
Michael Oliver was first in with son Eric and mum Lesley, winning a year’s supply of doughnuts for his dedication.
The new store comes hot on the heels of the chain’s first in the North East at the MetroCentre and ahead of another opening in Durham.
The firm is creating 150 jobs in the region across the three shops and a central bakery operation.
Krispy Kreme chief marketing officer Judith Denby said: “The Bridges is a great location and we’re looking forward to welcoming shoppers in for doughnuts and coffee”
Bridges director Andy Bradley said: “There were more than 100 people queuing outside from before 9am and they didn’t open until 10am,” he said.
“They were still queuing when I nipped out to get lunch. We are bringing in two extra security staff on Saturday to manage the crowds.”