A FIVE-point plan to regenerate Sunderland has been unveiled.
Siglion, the joint venture company spearheading a new £100million-plus transformation of the city, was officially launched at the National Glass Centre this morning.
The vent, attended by representatives of public and private sectors, heard the firm had identified five key targets as critical to transforming Sunderland’s fortunes:
•Improving the concentration of new economic activity in the city centre
•Creating a city that supports higher value job creation
•Bringing dormant sites such as Vaux, back into use
•Offering a wider choice of housing to the market
•Positioning Sunderland as a place to invest
The new joint venture brings together Sunderland City Council, regeneration specialist Igloo and developer Carillion.
Siglion chairman Neil McMillan said the relationship between the partners would be critical to the success of the project.
“Our approach to partnerships is quite simple – we take the time to set them up right in the first place,” he said.
“It is crucial all partners have the same objectives – trust is critical, aligned values are critical.
“There will be challenges for all the partners but we have the best chance of overcoming those challenges if we have these things in place.”
T he firm would be looking to work with other companies across Wearside.
“We are very much open for business.”
This morning’s event was opened and closed by performances by Martin Longstaff, of Sunderland band The Lake Poets, and other speakers included Sunderland Economic Leadership Board chairman Paul Callaghan and Igloo Regeneration chairman Chris Brown.