Two North East entrepreneurs are going back to the future.
Dean Newsome and Shaun Cutler have come up with a new app – Clixta – which allows people to share their most precious memories on-line and make sure no-one else helps themselves.
The easy-to use app allows users to collect treasured old photos in their own virtual ‘shoebox’ and share them with people around the world.
It shares some characteristics with other popular social media platforms, but has been specifically designed for pictures of the past rather than the present.
And thanks to a partnership with the Government-backed Copyright Hub, Clixta will be one of the first apps in the world to attach a digital ID to every image uploaded, not only protecting them but also allowing the image to be easily licensed for commercial use.
Dean Newsome, an experienced digital project manager, said: “Photographs are really special, because they offer a window to the past on moments in history that will never be repeated, whether they be personal or landmark events.
Both directors travelling from their homes in Northumberland to work from Sunderland Software Centre just goes to prove that this is a fantastic base for businesses in the technology sector.Coun Harry Trueman
“We want to open that window by bringing together old images and new technology – we want to breathe new life into old imagery.
“We are really excited about how the app is going to change the way we document our past, and the enthusiasm we have seen from some of the people we have shared the concept with has been phenomenal.”
Clixsta allows people to use their mobile phones or tablets to take a picture of an old photograph which is then uploaded to their profile, and they can decide whether to make the image publicly accessible or share it with selected friends. The new app has is available for both Apple and Android devices.
Shaun Cutler said: “Clixta really does tap into what we believe is a real niche.
“The fantastic contrast of the newest technology being used to give the past greater longevity is something that I think makes the company really special and we hope that people get behind it, and – in doing so – keep the past alive.”
Sunderland City Council deputy leader Coun Harry Trueman said: “Clixta promises to be a really successful business – and both directors travelling from their homes in Northumberland to work from Sunderland Software Centre just goes to prove that this is a fantastic base for businesses in the technology sector.
“Sunderland is home to a great many innovative businesses and we are really proud to have Clixta here.”