Auto Alliance: Car industry sets up group to boost sector in Sunderland

Coun Paul Watson (left) with NEAA chief executive Paul Butler.
Coun Paul Watson (left) with NEAA chief executive Paul Butler.
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A NEW organisation to put the North East car industry in the fast lane has set up shop in Sunderland.

The North East Automotive Alliance (NEAA), which brings together manufacturers and suppliers, is interviewing for key roles including a project manager, marketing manager and office assistant to work with chief executive Paul Butler.

“It’s great to be recruiting the team who will provide the year-round focus on our growing automotive sector,” he said. “Sunderland City Council’s advice and support has enabled us to establish our presence in the region as quickly as possible.”

The NEAA will be working with member companies on tackle strategic issues that individual businesses could not address and aims to improve skills and training, showcase the region’s industry, and attract government funding and involvement

City council leader Coun Paul Watson said: “Sunderland is already recognised as the location of one of the world’s best car manufacturing plants, and with the creation of NEAA we have the dedicated resources which will help position the city and region as an important hub for manufacturing and supply. The trusted relationships we have with international automotive companies will be boosted with the strong, unified approach of NEAA. If we can attract more supply companies to the region it will help the UK economy and strengthen the region’s ability to compete globally.”