A FORMER nurse is turning heads with her line of luxury lingerie.
Full-time mum Annette Keelty, who worked as a midwife in Durham, and at both Newcastle’s General Hospital and the RVI as a sister on the Special Care Baby Unit started her business in November 2011.
The 51-year-old from Shincliffe, near Durham City, said: “Unless you want to go to a department store, there really is a limited choice of places to buy lingerie in the North East.
“When I was looking for seamed stockings, I ended up phoning designers because I couldn’t find any in the shops.
“That gave me the idea to start Lingerie by Annette.”
Annette sells her undies online, on her website lingeriebyannette.com but customers can also visit Annette’s specially-created boudoir at her home to try on their choices.
“Ordering online can be an impersonal experience,” said Annette. “And although the internet means I can reach customers all over the world, I wanted ladies in the North East to have the option of trying before they buy.
“I want every lady that visits me to feel like a princess when they leave.”