The Black Cats have a new signing.
Sunderland AFC has formed a new business partnership with city contact centre firm Fusion, part of the BGL Group
Fusion employs more than 600 people at its Sunderland site and has plans to grow in 2016.
As an official business partner of Sunderland AFC, Fusion will enjoy a range of rights, including static perimeter and jumbo screen advertising at the Stadium of Light, along with digital and social media competitions for supporters and matchday programme advertising.
SAFC commercial director Gary Hutchinson said: “We are delighted to welcome Fusion to our Sunderland family and we look forward to working with them on a number of initiatives throughout the season.”
Fusion Associate Director Sarah Burns added: "We are delighted to be partnering with Sunderland AFC. As one of the city's major employers it makes sense for Fusion to have strong links with the football club.
"Many of our employees support Sunderland AFC and we look forward to a long and prosperous relationship."