ORGANISERS of a charity auction in memory of Sir Bobby Robson hope this year’s event will raise more than £1million to help fight cancer.
The great and the good from the world of football came out in force at the PFA Awards Dinner at the weekend to pledge their support for the second Sir Bobby’s Breakthrough Online Auction.
Led by PFA chief executive Gordon Taylor, along with David Sheepshanks, chairman of St George’s Park, and Richard Bevan, chief executive of The League Managers’ Association, the industry came on board to urge businesses and individuals to donate a prize to the online auction.
The first auction in 2011 raised almost a quarter of a million pounds for the Sir Bobby Robson Foundation and Breakthrough Breast Cancer, and this year the charities are determined to go further and have set an ambitious target.
The auction will open for bids between October 12 and 27 and will have the support of A-list celebrities and sports stars from across the country, with unique prizes available.
Sir Bobby’s son, Mark Robson, said: “Sadly, cancer is likely to affect every one of us in one way or another, and my family knows first hand the pain it can cause.”
To find out more or donate a prize, visit www.sirbobbysbreakthroughauction.com