Adoption ad hits TV screens

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THE search for happy homes for children seeking adoption is moving to the small screen.

Durham County Council, alongside other authorities in the region, is launching a television advertising campaign to encourage more people to adopt.

It aims to help dispel some of the myths preventing people from coming forward to adopt and gives details the regional website for more information –

Karen Robb, strategic manager for looked after children for Durham County Council, said: “We are looking for permanent, loving homes for children who are no longer able to live with their birth families.

“Children and sibling groups of all ages and backgrounds are waiting to be adopted or long term fostered.”

The council’s effort to match more children with adoptive parents continues beyond the recruitment campaign with the work of the North East Adoption Consortium.

Alistair Brown, from the consortium, said: “We work on a continual basis, sharing information about our children and adopters to find the right match for children as soon as possible.

“Our children are living with foster carers who work closely with our social care teams and adopters to help children settle in as smoothly as possible with their new parent or parents.

“The application to become a parent through adoption is more streamlined and the local council services are there to support families if they need any help or advice throughout their family life.”