ZOMBIE-LOVING students have created a real thriller in a bid to turn a book into a bestseller.
Book “trailers” have become an increasingly popular promotional tool for authors hoping to reach the top of the New York Times Best Seller List.
Now, a group of media students from Sunderland University have created a movie-style trailer to promote the launch of a book by an acclaimed North East author which is bidding for a prize in a U.S. competition.
R.D. Ronald commissioned the final-year students to create a fast and furious trailer to promote the launch of his latest novel, The Zombie Room, a psychological thriller based around the drugs and sex trafficking industry.
The group are using the production company they’ve jointly set up, called Contrapunto, to offer a niche service in the UK producing big-screen trailers to promote authors’ latest works.
The Contrapunto team are also hoping that their entry into this year’s International Movie Trailer Festival Awards will provide a platform to get their work showcased to a global audience.
R.D. (Richard David) Ronald said: “I wanted to approach the book trailer from the angle of a student production because I hoped that by finding the right crew, with a mixture of hunger, talent and enthusiasm, we could work together to make a fantastic end product.
“I approached Sunderland to help with the project because of the university’s reputation as being one of the best in the business, and I am delighted with the results.
“The time frame available to organise the entire project was pretty tight, and the number of shoots, locations and actors too was really quite expansive. I believe the actors and crew on one particular shoot numbered around 60, which for a student production was handled magnificently with the utmost professionalism.”
To produce the trailer, the team had to source more than 30 actors and 20 locations across the North East, as well as creating props and costumes which would highlight the book’s plot, without giving away too much of the story.
The trailer will also form part of the students’ final-year projects for their degree courses.
RD Ronald added: “I would be happy to work with the university again on a similar project, although any future students would certainly have some big shoes to fill.”