HOPPING-mad shop staff ignored the winter weather and whipped off their clothes on Seaburn beach.
Brave colleagues Laura Johnson and Emma Tinkler raced each other on Space Hoppers along the sand before stripping down to their bikinis to brave the icy waters of the North Sea for a charity dip.
Laura, 25, who is the manager of La Senza in the Bridges, and team manager Emma, 24, from Sunderland, were sponsored by their 10 fellow workers, friends and family. They hope to have raised more than £300 through the race.
The cash will go to support Breast Cancer Care, which has been chosen by the company as its good cause for the year.
Laura said: “We want to raise as much money as we can and just thought about how we could do something different to raise money for such a good cause.
“We were inspired by the girl from our Hull store which did a Humber hop across the Humber Bridge in relay teams and we decided to have a race instead.
“We practised on the Hoppers a bit outside the back of the shop beforehand.
“We’ll be working for the Boxing Day sales, so we decided to do a dip as well.”
After bouncing around 200 metres, the girls stripped off and splashed into the sea.
Laura, who won the race, added: “It went really well.
“I didn’t want to know how cold it was going to be before hand, but all I can say was it was freezing.
“The winds were about 27mph, so that added a chill factor.”
The shop is continuing to take sponsorship and also collects donations to the fund, with more fund-raising efforts in the pipeline.