REVEALED: Jimmy Choo among luxury brands to be stocked at Sunderland’s new designer store

Flannels, opening soon in the old Primark store, Fawcett Street, Sunderland.
Flannels, opening soon in the old Primark store, Fawcett Street, Sunderland.
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Jimmy Choo shoes and True Religion jeans will be among the high-end brands on sale at Flannels when it opens its doors in Sunderland next week.

For the past few months, the luxury retailer has been transforming the former Primark site in Fawcett Street into one of its cutting-edge stores.

The first visitors will be able to browse the rails, stocked with lines from Hugo Boss, Giuseppe Zanotti and Moschino, at the new store when it opens its doors for a VIP night next Thursday.

Jenna Triscott, premium lifestyle marketing manager, said: “Flannels Sunderland really will be a one-stop shop for everyone’s fashion needs.

“We will have two fabulous floors of fashion, offering a range of some of our most iconic and acclaimed designers alongside an array of lifestyle brands and popular casual wear labels.

“And with Autumn/Winter 2016 just around the corner, Flannels will definitely be the place to claim your must have style this season.”

Jenna added: “If you’re obsessed with shoes and accessories then look no further for your new season hits; Jimmy Choo provide iconic heels and handbags and Cruyff offer statement men’s runners. Look to Kenzo for wardrobe staples and True Religion for classic denim.”

With 40 years experience in the trade, the new 16,000 square foot store is the chain’s first foray into Sunderland.

An official, invite only, launch party is being planned for next week before it opens to the public.

The first Flannels store opened in Knutsford, Cheshire in 1976 and since then the company has successfully introduced designer fashion largely to the North West and Midlands regions. 

Next week’s opening is a landmark moment for the company which already has a chain of successful stores in Manchester, Liverpool, Plymouth, Leeds, Birmingham, Cardiff and Nottingham.