Unlucky fans looking to ticket touts

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HUNDREDS of luckless Sunderland supporters without tickets will be in London on Saturday hoping to buy Cup Final tickets from “touts” on the Wembley Way. At present the “asking” price in Sunderland for a £1 standing ticket is around £15, although some are said to have changed hands for a much as £50.

Mr John Tennick, the supporters’ club transport organiser, told the Echo today; “At least 100 fans have book up on our trains and coaches alone without Cup Final tickets.”

“They are dedicated supporters who were unlucky in the draw and they will pay almost anything for a ticket to see Sunderland’s match of a life-time.”

He said there were also scores of other fans making their own way to Wembley without tickets.

About 1,800 fans who have resigned themselves to staying on Wearside to watch the final on television were today told by their employers, Sunderland Shipbuilders Ltd., that the company has taken over the Odeon Cinema for Saturday afternoon for a special big-screen presentation of the Wembley match.

The televising of the Cup Final will be relayed to a 30-foot screen by a special machine of which there are only two in the country. As the other will be in use at Top Rank Suite, where shipyard workers from Austin and Pickersgill Ltd. will be watching the match, it means that Sunderland has cornered the market for this sort of relay.

A company spokesman said today that with so few Cup tickets available, it seemed a very good idea to make some arrangements for its employees.

Admission to the Odeon will be free but by ticket. If the company receives more applicants than the number of seats available then a ballot will be held.

Story taken from the Sunderland Echo on May 2, 1973.