WEARSIDE X Factor fans have been instrumental in driving up guitar sales across the city.
Since the smash hit talent show made a return to TV screens, the city’s Cash Converters store said guitar sales have gone through the roof.
Inspired after watching the likes of Lucy Spraggan strum her way through to the live stages of the show after being put through at the weekend by mentor Tulisa, four guitars a day have been flogged at the Sunderland store.
Guitar enthusiasts in Sunderland have been snapping up limited edition, vintage and even celebrity-owned guitars after the retailer stepped up its musical efforts online.
Richard Livesey, of Cash Converter, said: “We are a musical nation, many people want to break into the industry and shows like The X Factor only enhance this determination.
“It’s great that we can play a part in harnessing and developing this talent by allowing access to a huge range of styles and price of guitars, for those just starting to play through to professional musicians.”
It seems men are the ones making the purchases, with 84 per cent of customers being male.
Richard added: “About 50 million people worldwide play the guitar and we wanted to make the instruments available to buy online so that everyone can easily look for a guitar which suits their needs.
“We are very pleased to be able to offer a huge range of styles including electric, acoustic and collectors items, left-handed models and even a ukulele and a banjo.
“They also come in a variety of colours including hot pink and gold. There really is something for everyone.”
Lucy Spraggan, 21, wowed the nation when she auditioned for the ninth series of The X Factor with her own song Last Night, which shot to number two in the iTune charts.
It was later removed at the request of X Factor bosses.
It went on to enter the UK single charts at number seven.
The other contestants in Lucy’s category are Jade Ellis and Ella Henderson.
Viewers are currently being asked to vote for a wildcard.