GIVE the gift of life this Christmas by becoming a blood donor.
The NHS Blood and Transplant (NHSBT) is urging Wearsiders to show some festive spirit by giving blood next week as fears rise over falling stocks.
As well as the challenges that collecting blood over Christmas can bring, if last year’s wintry weather strikes again donations could fall by up to 20 per cent.
Darren Bowen, NHSBT’s lead donor relations manager for the region, said: “The arctic conditions across Sunderland last winter presented severe challenges for the blood supply, yet blood donors made heroic efforts to reach donation sessions.
“We are now calling on our regular donors to show warm hearts by helping to save lives and making a date to donate this Christmas.”
Earlier this year, the Echo launched its Chloe’s Call-Up Campaign, which is aimed at boosting blood donors across the city.
The tot, who suffers from rare blood disorder Diamond Blackfan Anaemia, has to have a blood transfusion every four weeks to keep her alive.
Her parents, Francesca and Craig, of Plains Farm, have been heading calls for people to give blood.
The next session takes place on Wednesday at Burn Park Methodist Church, Burn Park Road, between 2.30pm and 3.45pm and 4.30pm and 7pm.
For details, visit www.blood.co.uk.