FASHIONISTAS are flocking to a salon after it began stocking plumes which have got the hairdressing industry in a flap.
The demand for feather hair extensions – which have the same cockerel plumes used by anglers to lure salmon and trout – has soared after they’ve been sported by the likes of singer Hilary Duff and American idol judge Steven Tyler.
Though the feather fashion has taken off in Hollywood, two local companies are leading the British version of the trend in the hopes of getting people hooked.
Seaham-based Harland Hair and Beauty supplies has been inundated with calls from America and across the UK after it began stocking the plumes.
It has signed an exclusivity deal with a stockist to supply some of the longest feathers on the UK market.
Director Darren Williams said: “Sunderland really is leading the way on this trend. The majority of calls have been from the American market, where the trend started, because the supply has been exhausted, but we’ve started to get a lot of calls from across the UK now.
“Because there are only so many birds harvested, the feathers are extremely difficult to get hold of.
“The feathers we supply are the longest in the UK and it’s great to be able to put Sunderland on the fashion map in this way.”
Fishing suppliers have reportedly already run out of the most prized feathers which come from roosters genetically manipulated to produce extra long plumage.
Applied in minutes, the chemical-free extensions can be treated just like ordinary hair, allowing you to wash, dry, straighten or curl them.
Attached with a tiny silicone bead, they can provide up to six weeks’ worth of glamour per application.
Reds salon in East Herrington is also leading the fashion charge.
“We’re always on the look-out for the latest trends”, said style director Susan Hall.
“Having seen feather hair extensions become a style essential across the Atlantic, I’m excited to allow our customers to be some of the first in the country to sport this spring’s essential look.”
l Feather extensions can be purchased in Reds – where they will be fitted and styled free of charge – or online at www.hairfeathers.co.uk with prices starting at £14.99.