Sunderland Poundland store to be among first offering chilled and frozen food - this is when you can get it

Poundland is starting the rollout of new chilled and frozen “shop-in-shops” next week, with the High Street West store in Sunderland one of the first five stores to launch the project.

The make-over will see hundreds of everyday items hit the shelves, with the first 20 shops receiving their transformation by the end of March.

Poundland managing director Barry Williams said: “We’re here to bring customers more of what they love, and frozen and chilled food is high on their list.

“It’s clear from our five-store pilot that customers have given a warm welcome to our Project Ice offer that brings our promise of amazing value to more of what they buy, week-in, week-out.”

The company carried a trial last year across a small number of stores, offering brand names like Aunt Bessie’s and McCain to shoppers.

Its success has prompted the company-wide move, which is hoped to be in place across all stores by early June.

The food ranges have been developed in partnership with Fultons Foods, a frozen food specialist with almost 100 stores across the North of England.

These are the stores in the North East set to start selling food from Monday, March 9:

Sunderland High Street West: SR1 3 BN

Gateshead Trinity Square: NE8 1BF

Gateshead Team Valley Retail World: NE11 0BD

Hartlepool Middleton Grange: TS24 7RX