SG Petch reinvigorates old Morrisons site, opening New Mazda and Kia Dealership.

The renowned family run car dealer has given the Castletown site a huge overhaul as their new Sunderland premises.

Promoted by SG Petch
Thursday, 20th May 2021, 8:00 am
The SG Petch team at their new Mazda and Kia Sunderland site.
The SG Petch team at their new Mazda and Kia Sunderland site.

Sam Petch, Sales and Marketing Director, spoke with us about the excitement and buzz from representing the Kia and Mazda brands in Sunderland.

“We’ve worked closely with Mazda and Kia for over 20 years and have had a great long term partnership with them, so when the opportunity arose to represent them in Sunderland it wasn’t that difficult of a decision.”

“We already have several other dealerships in the north east who have been built on great relationships with clients and exceptional customer service which we are keen to replicate in Sunderland. It’s especially great that we can take the old Morrisons site and change it from the eyesore the community felt it had become.”

The newly opened SG Petch site at Castletown, Sunderland.

SG Petch have been eagerly waiting for the site after putting forward ideas for it in 2019, and then hoping to open in 2020. This was then delayed due to the pandemic at which point they could have ended the project.

Instead SG Petch saw value in Sunderland and chose to continue with the development bringing it to fruition in September 2020.

“We brought together a team with over 35 years of experience in the car industry, bringing bags of knowledge and talent while always looking to offer the best in customer service.” Sam was keen to tell us. “This has been represented by the enthusiasm from customers who have dropped off well wishes and gifts after their great experiences with us.”

SG Petch are planning to stick around for the long term, highlighted by the investment they put into overhauling the Morrisons site, providing a no pressure sales experience with a great after sales service.

Right now they are offering customers 20% off all Manufacturer servicing for Mazda and Kia and MOT’s from £29.99.

New cars come free with a Diamondbrite paint protection cover, while also matching prices from other dealers on like for like deals. All Used cars purchased come with 12 months Warranty and MOT, plus they will MOT test your car for free when it’s due the following year.

Visit the new site today at Castle View, Castletown, or browse all the available vehicles now at