Washington artist embraces technology after flood inspires idea for iTunes venture

Peter McAdam shows his iphone App which has just gone on sale in HMV at The Bridges, Sunderland.

Peter McAdam shows his iphone App which has just gone on sale in HMV at The Bridges, Sunderland.

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AN entrepreneurial artist is drawing on new technology to launch his latest business venture.

Peter McAdam, 48, has created a series of artistic images to play alongside music on smartphones and computers.

One of the designs for the iCoda phone app

One of the designs for the iCoda phone app

The Washington artist’s creative invention “iCoda” can now be downloaded on iTunes and is already proving a massive hit with users.

He said: “I have created a series of images that are activated by the sound of music.

“Using the app, when you play music you get these layers of images on your screen that eventually create random visual compositions.

“These are very grungy collages and, so far, a lot of people have liked them and think they’re very hypnotic so it’s going well.”

Peter came up with the idea in 2002 when his home flooded and all of his old photos were ruined.

He dried them out and was fascinated by the textures and transference of imagery that took place.

He started exploring the idea and in 2008 produced the first version called Coda, for the computer.

But his latest development has caught the eye of HMV and the Sunderland store has agreed to back his venture in store.

Peter said: “The store has just had a refurbishment and is now selling iPhones and iPads so they said this would fit perfectly next to it with them being a music store.

“They’ve agreed to promote it in store and have put up posters next to all of the items, which is just amazing.”

Andy Fahey, HMV assistant store manager, added: “It’s important that we present the widest possible choice to our customers.”

Peter is working on develping his app even further so users will eventually be able to upload their own work, which will be triggered in the same way by music.

He said: “I’m busy at the moment trying to raise £4,000 to develop an open version of the app so everyone can use it and eventually upload their own photos, images or art work.”

Peter’s app is available to download from the iTunes store by searching for iCoda.

Twitter: @sunechocrime