DEMAND for tickets to Take That has smashed UK records, beating Michael Jackson and Madonna.
It makes the band’s Progress Live tour, which kicks off at the Stadium of Light tomorrow night, the music event of 2011.
New figures show that demand for tickets has surpassed that for Michael Jackson’s ill-fated This Is It tour, Oasis’ 2009 stadium tour and Madonna’s 2008 Sticky & Sweet tour.
But ticket exchange site viagogo is warning fans seeking last-minute tickets not to fall prey to scams. Brits are collectively conned out of £30million a year by illegitimate websites and auction sites.
Edward Parkinson, director of viagogo UK, said: “We estimate that scam artists could make up to £10million from this one tour alone.
“Fans need to be extra vigilant when they see a site offering Take That tickets and should not judge a site by its appearance, they must do their homework before they buy.”
Since the tour was announced last year, viagogo has already seen a number of suspicious websites appearing, all claiming to offer Take That tickets, even before the official sale date.
Mr Parkinson added: “Check to see whether the website has been endorsed by events or brands that you recognise. Legitimate ticket resale websites will have partnerships with leading entertainment properties.
“Anyone can make a guarantee but fans must remember that the guarantee is only as good as the guarantor. If a site is selling a Take That ticket at a price that seems too good to be true, it probably is.”
For more information on concerts at the Stadium, go to www.safc.com