Sunderland-based rock band Masamune are to release their new interactive music video in mid-January, via their YouTube channel.
Taken from their new EP, They Are Not Watching You, Hoax brings the recurring story from their previous music video, Masquerade, to a mind-bending close.
The Hoax video will also include YouTube annotations at various points, that divert the viewer to sub videos for hidden surprises.
Comprised of Steven Kane (guitar), James Wallace (bass and backing vocals), Jack Johnson (drums), Neil Anthony (lead vocals), Masamune shot their latest video at their practice space in The Bunker, Sunderland.
Steven Kane said, “We wanted to shoot this video at The Bunker because of its history and because we wanted our practice room forever in our history, as it’s been a musical escapism from our everyday lives for the past four years.”
Directed by Tori Turner Photography, the video stars Stephen Quinnell, an up-and-coming actor from County Durham, who has appeared in dramas on BBC and ITV.
In 2013, Masamune became more fan focused by using social media in creative ways.
The artwork for their upcoming EP is made up of CCTV camera pictures that were taken by fans and submitted via a social media campaign.
Neil Anthony said, “We have been engaging with our fans online in constructive ways, and getting them involved with artwork conception has helped us to build up hype around the new EP release and interactive music video.”
The Hoax official music video will be available at www.youtube.com/masamunemu on January 18.
They Are Not Watching You EP, recorded at Room3Recording, with studio engineer Neil Bassett (from Hyde and Beast), will be released on January 25, at a gig at Think Tank in Newcastle.