Shifting into big time

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DURHAM-BORN band Amber Shift has translated its regional popularity to sales success with its debut album hitting 1,000 downloads on iTunes.

 Released through the band’s own record label, Elvet Bridge Recordings, the self-titled album was launched towards the end of 2010.

Despite offering free downloads through its website www.ambershift.net, the band has managed to use its regional and online popularity to gain a steady momentum of sales on the downloads site where it also released the debut single from the album in August.

David Lord, front man for the band, said: “Making this album was an unforgettable experience and reaching this landmark makes it even sweeter. Ambershift started as a New Year’s resolution that I made over four years ago so to get to this stage has surpassed all expectations.

“I would just like to thank everyone who has downloaded the album and who continues to follow and support the band. It really is great to know there are people who enjoy listening to the music as much as we enjoy creating it.”

After forming in January 2007, Amber Shift has built a strong following through constant gigs in the region and beyond as well as online platforms such as MySpace (http://www.myspace.com/ambershift).

The years have seen the band grab the attention of various industry bods landing supporting slots for bands such as the Futureheads, Electric Six and Soho Dolls.

The four-piece has also attracted critical acclaim, receiving glowing reviews from BBC Introducing, Clash Music, Narc and Subba Cultcha.

Carrying its success to this new venture, the band’s reputation attracted top talent Chris Sheldon to mix the album who has previously worked with music legends such as the Foo Fighters, Biffy Clyro and Feeder.

“The album was recorded locally through Rich McCoull at Base HQ Studios in Newcastle but was engineered by Chris in London,” explains David. “Having someone like that work on our record is absolutely mind-blowing and another example of how far the band has come.”

With the first 1,000 downloads of its album in the bag, the band is concentrating on the release of the second single from the album Russian Doll, which was released on Monday.

David (lead vocals and bass) along with Ben Clement (guitar), Andrew Green (keyboards) and Phil Hodgson (drums) will be hosting a launch party for the single at the Dog and Parrott, Newcastle, tomorrow from 8pm.

The band will also be headlining at the Gateshead beer festival on Saturday, April 30.

For more details on Amber Shift, visit www.ambershift.net.