A GUEST house owner says Wearsiders should rent out spare rooms to cash in on Take That mania.
Pam Tate is still inundated with calls every day from people looking for accommodation for the Stadium of Light gigs, despite being fully booked for the forthcoming Bank Holiday weekend for months.
But the businesswoman says more could be done to keep money generated by the band’s four gigs – between May 27 and 31 – in Sunderland pockets.
“Locals could probably make some serious money offering spare rooms on eBay,” said Pam.
“Demand like this is unprecedented. And you can’t just build hotels for events that happen three times a year, but the lack of accommodation means people are coming into the city for the gig and then going away again that night.
“I think more could be done to keep them in the city to bring more money into our economy.
“As soon as the gigs were announced I started getting calls, possibly ten calls and ten emails a day.
“People are desperate for accommodation that is close to the Stadium of Light, some even offer to sleep on the floor.
“I feel sorry for them and have been advising them to speak to Tourist Information.”
American rockers Kings of Leon also play the stadium on June 17 with the gigs set bring 250,000 to 300,000 visitors to Sunderland.
It is expected that an extra £18million in revenue will be ploughed into the city.
Chris Alexander, head of culture and tourism at Sunderland Council, said: “Demand for tickets to see Take That in their first tour since Robbie Williams rejoined the band has been incredible. “It is a major coup for the city.
“Hotels and bed and breakfasts have been fully booked since the details of the concerts were announced. The concerts have really put the spotlight on Sunderland.”