SUNDERLAND’S summer is set to be filled with music and entertainment – thanks to a free programme.
Summer in the City will feature live music, buskers, street entertainment and markets, bringing the city centre alive each Wednesday and Saturday and on the days of the Stadium of Light concerts throughout June.
Set up by events company Sunderland Live, it’s aimed at injecting a feel good factor into the city during a month when concerts by Bon Jovi, Rihanna and North East Live pop festival take place on Wearside.
Chris Alexander, chief operating officer at Sunderland Live, said: “This is a chance for everyone in the city, including people who are visiting Sunderland during the series of concerts, to keep that feel good factor going and enjoy a wide variety of live music and entertainment.
“There is something for everyone and it’s also a chance for musicians and singers from across the city and the region to showcase their talent.
“It will be a great way to keep visitors entertained while they shop, dine or enjoy a drink in the city centre.”
There will be at least seven sites for live music across the city centre, including Market Square, Blandford Street, The Bridges, Park Lane and High Street West.
The series of summer concerts at the Stadium of Light are expected to bring more than 120,000 visitors to Sunderland and the city’s bars, restaurants, shops and taxi companies could be in line to share a predicted £10 million increase in takings thanks to the extra visitors.
In addition to live music and street entertainment, there will be a creative Makers Market taking place in Sunniside on June 22 and the monthly Farmers Market on June 28 in Market Square.
A Restaurant Wednesday scheme will also be taking place next month.
More than a dozen restaurants and café bars have signed up to offer a range of discounts for customers on Wednesdays throughout the month and vouchers will be available to download from the Sunderland Live Facebook page soon.
Harry Collinson, chairman of the Sunderland City Centre Traders Association, said: “Summer in the City is a great idea. It gives the people of Sunderland another reason to visit the city centre and the event will allow restaurants and cafe bars to showcase their venues alongside some great entertainment.
“The city centre is not just for shopping and an event like this can demonstrate just what we can offer.”