In just over a year, Sunderland musicians Alexander have released their first LP, did a headline UK tour, and had music featured on Coldplay’s website.
Lead singer and guitarist Anth Snowdon puts it down to hard work – and one clear vision.
“We learned in our own way that we wanted to do things a certain way and do it right,” said the 20-year-old from Herrington.
“We came from the same scene and all aspire to the same thing, so we settled into this thing we are really quickly.
“We haven’t limited ourselves to a specific genre and aren’t scared to label ourselves as a bit more open.”
The four-piece band, including bass player James Simpson, 20, of Seaburn, guitarist Jamie Clark, 20, of Houghton, and drummer Drew Phillipson, 23, from Blyth, released debut LP Say Hello shortly after forming in January and found management straight away.
A headline nationwide tour followed, which saw them play as far south as London, and as close to home as the O2 Academy, Newcastle.
“The Academy gig was mental,” said Anth. “Playing our own headline show there was incredible.
“Then to go and play a gig in London and have people coming into the city just to listen to us was fantastic. To see that kind of reaction makes you feel lucky to be in a band like that.
Alexander takes influence from bands such as Jamiraqui and Death Cab for Cutie, for their alt-pop offerings.
The first two upbeat, easy on the ear singles from the LP, Say Hello and You Lost Yourself have been played on regional and national radio, and Channel 4 programme Hollyoaks.
However, Anth said they aren’t stopping to enjoy the success.
“We will start working on our next LP in the studio now,” he said. “And we are looking to do another national tour.”
The lads are also hoping to get creative and film another video for third single, Find My Way Out, due to be realised on November 18, to coincide with anti-bullying week – proceeds will be donated to the charity BeatBullying.
“We filmed both videos in Birmingham,” said Anth.
“We love making them. It’s fun and the lad we work with gives us bits of advice, that only enhances our vision.”
He said this is just the beginning for Alexander: “We want to do things properly. We are really proud of what we’ve done so far and we are looking forward to getting back in the studio now.”
l Find My Way out can be downloaded online on November 18.