NEVER mind the price tag as Jessie J would say, because the streets of Sunderland will be buzzing with free entertainment in the run up to Sunday’s North East Live concert.
Bringing her own tribute act to the city’s streets will be Karen Tomlinson - aka Just Jessie - singing all of the star’s hits to get fans in the mood ahead of the concert at the Stadium of Light.
North East Live sees the real Jessie J joined at the home of the Black Cats by Rizzle Kicks, The Saturdays, Jason Derulo, Katy B, Union J, The Vamps, Austin Mahone, Neon Jungle and Rixton.
In addition to Just Jessie, visitors to the city centre on Saturday will also experience free live music from The Glitter Dolls, a range of dazzling street performers and hip-hop dance group, Dance Jam.
They will also catch a glimpse of the forthcoming VAMOS festival, as dancers and musicians showcase their forthcoming Brazilian street party set for July 5.
Northumbria University student Kyle Jackson, a keen singer-songwriter, will also be singing and playing acoustic guitar. All the music acts will be providing a mix of original tunes and some covers in keeping with the themes of the North East Live line-up.
The events, which will be delivered by Sunderland Business Improvement District (BID) working in partnership with Sunderland Live, will be held in Market Square, Blandford Street, Park Lane and High Street West between noon and 4pm on Saturday afternoon.
The event follows on from free music events staged last month to coincide with the One Direction gig.
Ken Dunbar, chief executive of BID Sunderland, said: “Despite the awful weather on the day we had people dancing in the streets during our two day city family event programme before the One Direction concert. Everybody commented on how good it was to see things happening in the city centre.
“We’re encouraging all families to spend some time in the city centre and experience the festival atmosphere this Saturday, enjoying what our unique cafés, restaurants and shops have to offer, and be part of the vibe around the North East Live concert weekend.”
•For a full timetable of events taking place visit www.experiencesunderland.co.uk
•For an interview with Rixton, who will be performing at North East Live, see tomorrow’s Echo.