SUNDERLAND is set to come alive to the sound of home-grown talent.
On the back of the huge interest in the forthcoming Take That and Kings of Leon gigs at the Stadium of Light, the city will host a celebration of its own sounds.
The three-week Sunderland Live Fringe Festival will take place around the stadium concerts from May 27 to June 17 as a way of showcasing Wearside’s burgeoning music scene.
Sunderland City Council has teamed up with promoters from The Bunker, Independent and Spark FM to stage the event which will feature pop, brass, indie, folk, funk and soul artists performing around the city centre.
Highlights will also include a mass Take That dance session at Roker Park bandstand on May 29.
Chris Alexander, head of culture and tourism, said: “Sunderland’s music scene has a real buzz about it now and the council has worked in partnership with Monumental Music and other local promoters to organise the Sunderland Live Fringe Festival.
“It will be a fantastic chance to see some of the hottest emerging bands and DJs from the region performing in the city centre.
“The festival coincides with the upcoming Take That and Kings of Leon concerts, and it will ensure that visitors to Sunderland are welcomed by an animated and vibrant city centre, river and coastline.
“There’s free live music to suit all tastes and it’s going to be a great experience for visitors and residents, as well as a major boost to businesses right across the city.”
Various locations around the city, including Park Lane, Mowbray Park, High Street West and St Peter’s Campus will host performers as part of the festival.
Kenny Sanger, director at The Bunker recording studios, on Stockton Road, said: “It’s great for us to be involved in something that is giving more opportunities for local acts to showcase their talent. There will be a lot of people in Sunderland city centre because of the stadium gigs and this is a great way of entertaining them.”