OZ THE GREAT AND POWERFUL (PG, 130 mins) Family/Action/Adventure/Romance

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MADE in 1939 for the staggering sum of 3.7 million US dollars, The Wizard Of Oz failed to cast a spell over audiences on its initial release.

More than 70 years later, Victor Fleming’s fantastical yarn is one of the most beloved family films in the cinematic pantheon and a staple of the Christmas television schedules.

In 1985, Disney revived the iconic character of Dorothy Gale in Return To Oz, based on two novels by Frank L Baum.

Like it predecessor, the unofficial sequel failed to curry favour with audiences.

Now director Sam Raimi, who propelled the Spider-Man trilogy to dizzy heights, has the unenviable task of helming this lavish prequel, which chronicles the arrival of the eponymous wizard in Oz.

In an affectionate nod to the 1939 film, Oz The Great And Powerful opens in black and white and only flushes the screen with vibrant colour once the story moves to the realm of flying monkeys and munchkins.

Small-time circus magician Oscar Diggs (James Franco) is booed off stage in 1905 Kansas and finds himself in hot water with the resident strongman.

Bidding a hasty farewell to his sweetheart Annie (Michelle Williams), who is poised to marry another man, Oscar escapes in a hot air balloon.

The canopy is sucked into an approaching tornado and Oscar crash-lands in a wondrous realm, where ancient prophecy decrees that a wizard will fall from the sky and reign benevolently over Oz.

Beautiful witch Theodora (Mila Kunis) accompanies Oscar to the Emerald City, where her sister Evanora (Rachel Weisz) and the other denizens live in fear of the wicked witch Glinda (Michelle Williams).

Oz The Great And Powerful is a visual treat, especially in eye-popping 3D, and it’s evident that most of the 200 million US dollar budget has been lavished on digital effects.

The film follows the template of the recent re-imaging of Alice In Wonderland, bombarding our retinas with outlandish set pieces.

Some of the visual trickery isn’t as slick as it should be.

Copious special effects come at the expense of plot and characterisation.

Mitchell Kapner and David Lindsay-Abaire’s script boasts a few snappy one-liners, but it’s perilously flimsy and the 130-minute running time is unwieldy.

* No sex * Violence * No swearing