SUNDERLAND have signed an innovative business partnership with Tanzania which sees the East African country become the club’s ‘Official Destination Partner’.
Tourism is a major part of the Tanzanian economy and the partnership aims to use the worldwide publicity of the Barclays Premier League to promote the country.
With about 1,400km of coastline along the Indian Ocean, the Serengeti and Mount Kilimanjaro as well as a host of national parks, Tanzania has a lot to promote to the outside world and is pleased to have agreed the tie-up with Sunderland.
The agreement comes on the back of previous link-ups with the club providing technical and practical support to the development of a football academy project – the first of its kind in the country.
Sunderland chief executive Margaret Byrne, said: “The club is delighted to further strengthen our links with Tanzania with this exciting new partnership. “We are very much looking forward to working with the people of Tanzania to promote their beautiful country to a wider audience and to also support the development of its football infrastructure.”
Honorable Ambassador Khamis S. Kagasheki, Minister for Natural Resources and Tourism said: Tanzania is delighted to be partnering with Sunderland AFC in this exciting partnership, promoting Tanzania as a place to visit.
“This partnership will provide an unrivalled opportunity for us to showcase Tanzania to the world.”
Managing director of the Tanzanian Tourism Board, Dr Aloyce Nzuki, said: “The Tanzanian Tourist Board is pleased to be working in partnership with Sunderland AFC, a club with a growing reputation in Africa.
“We recognize the power of the Barclays Premier League in terms of global reach and aim to utilize this passion to showcase Tanzania and what we have to offer.
“Our largest proportion of visitors are generated from the UK and we look forward to working with Sunderland AFC to grow this over the coming years.”