Jermain Defoe talked about it last week, now David Moyes has mentioned it: The R-word.
No, not relegation, but resilient.
The Sunderland boss, deflated by another single-goal defeat, 1-0 at Southampton in the EFL Cup wants his side to show the sort of resilience they did last season in their survival fight.
Read here to see the message from Moyes, including his praise for the incredible travelling army of fans.
There were positives at St Mary's notably a first start for Victor Anichebe.
Find out what the Sunderland boss thought of the big striker's display.
On the subject of Big Vic, while there were positives, there was one major talking point from the defeat at their Premier League hosts, the penalty that wasn't.
Anichebe appeared to be fouled in the box though referee Christopher Kavanagh ruled otherwise.
What did Moyes think about the decision and what was his reaction to his sending off.
We also have the story of last night's agonising defeat in pictures.