Sunderland are offering young fans the chance to see Premier League leaders Manchester City for just £1 on New Year’s Day.
The club will allow adult season card holders to buy an under-16 match ticket for just a pound for the big game as they look to boost attendances in the club’s sixth game inside a month.
Chief executive Margaret Byrne said: “This is a traditional time of year for families to enjoy football together.
“Young supporters are vital to the future of the club and we want to do all we can to encourage the next generation of Sunderland fans to the Stadium of Light.”
Tickets are available online atsafc.com, by telephone on 0871 911 1973 and at the Stadium of Light ticket office.
Non-season card holders can also take advantage of the special offer when purchasing a full-price adult ticket.