FRAIZER Campbell's second goal in four days helped Sunderland on their way to a fourth win in five league outings after easing past Norwich City.
The outcome was as comfortable as the 3-0 scoreline suggested as the Black Cats leapfrogged Norwich to propel themselves to eighth in the Premier League table.
Campbell, starting his first league game in 17 months, got the ball rolling in the 21st minute with a magnificent volley from 25 yards out after dogged persistence from James McClean down the left flank.
Sunderland doubled their advantage seven minutes later with a goal no less eye-catching after Stephane Sessegnon collected on halfway, nutmegged Bradley Johnson and spread the ball to the right for Campbell.
The fit-again striker whipped in an inviting first-time cross and the unmarked Sessegnon headed home from eight yards out.
Sunderland effectively ended the contest in the 54th minute after a slick move down the right flank resulted in the overlapping Phil Bardsley collecting Seb Larsson's pass and drilling a cross into the near post which was deflected into his own net by Daniel Ayala.
Norwich rarely threatened, going closest to a consolation in the 63rd minute when Steve Morison glanced Anthony Pilkington's cross just past the post.
With the game sealed, Sunderland boss Martin O'Neill handed deadline day signing Wayne Bridge a Black Cats debut, with the left-back introduced for the final 10 minutes.
Sunderland: Mignolet, Bardsley, Turner, O'Shea, Richardson (Bridge 82), Larsson, Gardner, Colback, McClean, Sessegnon (Meyler 82), Campbell (Ji 74). Subs not used: Westwood, Lynch, Elmohamady, Wickham. Booked: Gardner (19)
Norwich: Ruddy, Martin, Johnson (Pilkington 62), Morison, Whitbread, Crofts, Holt (Wilbraham 78), Surman, Hoolahan (Bennett 62), Naughton, Ayala. Subs not used: Steer, Jackson, Fox, Ward. Booked: Naughton (90)
Referee: Lee Mason