THE Danish FA have taken a dim view of Nicklas Bendtner’s Paddy Power ambush advertising and have warned him there must be no repetition when Denmark take on Germany this Sunday.
Former Sunderland loan striker Bendtner scored twice in his country’s 3-2 defeat to Portugal on Wednesday, underlining his importance to his country’s cause.
But he blotted his copybook after his second goal by pulling down his shorts to reveal advertising on his underwear in what looked like a pre-planned move – the Irish bookmakers instantly releasing a Press release drawing attention to the stunt.
The move though has embarrassed the Danish FA who know that Bendtner acted in clear contradiction to the rules governing advertising in the competition.
Association spokesman Lars Berendt commented: “We have an exclusive deal and this is of course a breach of it and it’s also a breach of UEFA’s commercial rules, rules against exposing personal messages.
“Nicklas Bendtner has assured us that he will pay attention to respect the regulations and contracts made by UEFA and DBU for this tournament.”
Bendtner though, who has now returned to parent club Arsenal after a season at Sunderland, is making efforts to maintain his innocence.
“I was happy after having scored to make it 2-2, so I celebrated like I normally do,” he said.
“But it was not a conscious thing on my part.
“It was simply some underwear that gave a little luck – I also wore them in the first match and have worn them before.
“Of course, I can see it’s a bit unfortunate.
“But there is no agreement or anything like that. It was just for myself,” he said.