Sam Allardyce has today been linked with a shock return to Sunderland.
But the Echo understands that talk of last season's saviour coming back to the club as part of a Chinese consortium buy-out is just that - talk.
Allardyce left in the summer to become England manager but his dream job ended after 67 days following the fall-out of a Daily Telegraph 'sting'.
Today, the Sun reported how a "Chinese consortium bidding to buy the club will break the bank to bring back the former boss if they win control".
But the Echo can report that not only are there no takeover talks at the Stadium of Light, there is no chance of a Big Sam comeback.
There is pressure on Sunderland boss David Moyes to get results given the Black Cats are rooted to the bottom of the Premier League, but the club see him as the right man for the job.
Sunderland's chief executive, Martin Bain, conducted an interview yesterday in which he spoke of the club undergoing a major "re-building plan" with Moyes at the centre of it.
Speaking about Moyes, Bain said on www.safc.com: "He’s a builder.
“He’s a guy who absolutely understands the need to win, first and foremost, but he also understands the job he’s come to do and the one I’ve come in to do, and that’s build, almost re-build.
“That’s not meant to be disingenuous to anyone or anything that’s been before me but I think it’s apparent to everyone that we have a journey to embark upon here.
“We can’t change the past, but we can certainly change the future. We have to now look forward.
“From both our perspectives it’s very much about re-building."
Bain's appearance, three months into taking the CEO role with the Black Cats, would appear to be well-timed and a sign that Ellis Short's stay on Wearside is not coming to an end.