THE FINE details can be nit-picked over whether or not Gus Poyet has been misquoted over recent weeks.
But the Sunderland head coach clearly believes that his remarks have been misinterpreted and that has been the root cause of a significant fall-out with a section of the club’s fanbase.
Poyet took matters into his own hands by speaking from the heart in an open letter to supporters.
There was no PR spin put on his words. The diction and grammar (not bad considering English is his second language!) demonstrates that it has come straight from the Uruguayan.
Poyet has wanted it to reach as many supporters as possible too. He asked for a copy to be given to the Echo in advance, insisting it is “our paper”.
Will it work?
Certainly, Poyet’s passion for the job comes across in his words and he perhaps needed to stress that the buck stops with him after too many perceived “excuses” over recent weeks.
And judging by the initial reaction, it has already defused a marked amount of the tension among fans prior to Saturday’s crunch game against West Brom.
Of course, only three points against the Baggies will properly put Sunderland back on course and repair the relationship with the punters. It should never be underestimated how quickly memories can be erased when wins are put on the board.
But after several ill-timed PR moves from Poyet in 2015, the Sunderland boss hit the right note yesterday.
– Chris Young