Snowdogs unveiled in preparation for their trip to Sunderland

One of Great North Snowdogs. Picture by FRANK REID
One of Great North Snowdogs. Picture by FRANK REID
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These fluffy creatures showed no sign of melting in the late summer heat when they were shown off together for the first time.

The Great North Snowdogs trail will see Sunderland take the lead as part of a major regional event, starting, September 19

(left) Laura Barber (Events Manager at Quorum Business Park) and Marie Liston (Corporate Services Director SCS Group PLC) who are sponsoring Great North Snowdogs. Picture by FRANK REID

(left) Laura Barber (Events Manager at Quorum Business Park) and Marie Liston (Corporate Services Director SCS Group PLC) who are sponsoring Great North Snowdogs. Picture by FRANK REID

Sixty giant snowdog sculptures are set to spring up around the North East, and could attract thousands of visitors.

An now the adorable cuddlier have been unveiled at a launch event at Quorum Business Park in Newcastle, before 13 of them are transported to Sunderland.

Inspired by the Raymond Briggs classic The Snowman and The Snowdog, the trail is a coup for Sunderland as it bids to become City of Culture 2021.

A number of Wearside businesses have already signed up to the initiative which will see each dog decorated by a professional artist or celebrity.

This is such an important event for the region and it’s a great opportunity for the thousands of anticipated visitors to see Sunderland and the many positive changes that are taking place here

Ken Dunbar, Sunderland BID

Sunderland BID, Healthy High Streets, the Bridges, SAFC, Gentoo, Nexus, Primary Times, Stagecoach, The Galleries and children’s heart charity CHUF are all sponsoring dogs, with 13 large Snowdogs set to be placed in key locations around the city.

City locations include Park Lane, the Bridges, the National Glass Centre, SAFC, Market Square, Keel Square, Sunniside and at the Minster, with a number of smaller dogs also set to take up residence around Sunderland as part of a mini dog trail.

There will also be two large Snowdogs in Washington and one at the seafront in Sunderland, during the six week trail which runs until November 29.

Ken Dunbar, chief executive of Sunderland BID, said: “This is such an important event for the region and it’s a great opportunity for the thousands of anticipated visitors to see Sunderland and the many positive changes that are taking place here.

One of the Great North Snowdogs. Picture by FRANK REID

One of the Great North Snowdogs. Picture by FRANK REID

“It will provide a huge boost for the local economy and we hope that all the city businesses will get fully behind the trail and make the most of the increased footfall.”

Michelle Meldrum, executive director (Operations) at Gentoo, said: “Gentoo is thrilled to part of the Great North Snowdogs. Sunderland is a vibrant city, full of history and culture and it is great to be working alongside other local businesses to encourage people to come and visit.”