Big Brother is back and we're expecting all sorts of shenanigans to pull in viewers.
Reports that the housemates will be growing lots of things (other than mould on unwashed dishes) are hardly inspiring.
But talk of the sexiest lineup of residents yet and the prospect of a sizzling summer are perhaps a little more appealing...
So stop pretending you won't be watching this year, and give in to your craving for reality overload.
>> Join us in the forum now as our resident BB addict Marissa Carruthers starts a journey into telly heaven. Or should that be hell?
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