HEALTHIER workforces and economy are the aims of a new campaign.
Leaders from Wearside-based companies, including BAE, Nissan, Vantec and Rolls Royce, along with major employers from the health and retail sectors, were invited to a launch event at Washington Old Hall.
The Tyne and Wear Go Smarter to Work event outlined the economic and environmental objectives of the campaign.
Sunderland City Council says initiatives available through the campaign will help employers reduce business costs, decrease the demand for office parking spaces, and improve the health of employees, by promoting walking and cycling as viable ways of travelling to work.
The free three-year service is funded by the Department for Transport and delivered through the local authority to reduce congestion, improve access, and increase travel options for all those using the region’s main transport and employment corridors.
The aim is to create a better environment by reducing traffic congestion, CO2 and transport costs.
Council deputy leader Harry Trueman said: “Working together across the region, we can reduce the congestion on our roads, with 213,000 vehicles travelling daily along the A1 corridor, with the A1231 Sunderland Highway particularly badly affected.”
He added: “These transport links are vital to our local economy, businesses and communities, and it is essential that we do everything we can to help traffic flow more freely and safely.”