Sunderland vehicle-hire firm is keeping it local

BIG INVESTMENT: A.M. Hire is investing �1million in its daily rental fleet.
BIG INVESTMENT: A.M. Hire is investing �1million in its daily rental fleet.
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WEARSIDE-based AM Hire is keeping it local as it invests more than £1.5million in its daily rental fleet.

AM Hire, based on the Pennywell Industrial Estate, Sunderland, recently spent more than £600,000 upgrading its fleet and plans to invest a further £1million on new vehicles during the next 12 months.

We expect our suppliers to have the same high standards as we do, and have found using local companies has given us some excellent relationships.

A.M.Hire managing director Steve Chambers

The recent investment has included buying 30 new vans, eight new minibuses, and 10 new cars, all from local Ford, VW Mercedes, Toyota and Nissan dealers.

Managing director Steve Chambers said the firm had a policy of forging business relationships with other North-East companies.

“We expect our suppliers to have the same high standards as we do, and have found using local companies has given us some excellent relationships,” he said.

“All AM Hires future purchases will be from local North-East companies.

AM Hire, which was formed in 1984, hires cars, vans and minibuses to private, retail and corporate clients.

The extensive fleet includes cars from the small Toyota Aygo to the Rav4x4, seven to 17-seat people carriers, and vans from the Ford Connect to the Transit Luton with tail lift.

The company offers rentals from four hours to four years, with an online booking service featuring web-only special rates.

Mr Chambers said the decision to invest followed a recent increase in demand.

He said: “Our prices remain the same as they were in 1997, the only increase has been the level of value added tax, and not many companies can say that. The business is built on quality and service and not on prices.

“The company anticipates this investment will give our customers a bigger choice of vehicles with our same high quality and services they are already used to.”