Thousands of people have already bought tickets for city light festival.
Around 3,000 tickets have been sold online for the Festival of Light in Roker Park, which is part of this year’s Sunderland Illuminations.
The new system is designed to reduce both queues and costs, and allow everyone time to plan their visit well in advance.
As an added incentive each £1 online ticket also entitles the individual ticket holder to a £1 discount on Pantomime tickets for ‘Jack and the Beanstalk’ at The Sunderland Empire.
Visitors to this year’s event, from October 5 to November 5, will be able to enjoy one of the biggest ever displays both at Roker Park and on the seafront, with attractions including a giant big wheel, fairground, and food stalls.
The Sunderland illuminations and Festival of Light 2017 will feature an exciting mix of Disney favourites including Mickey and Minnie Mouse, Donald Duck and Goofy alongside new installations of dinosaurs, pirates and characters from the movie Frozen.
The annual Sunderland Illuminations and Festival of Light are among the biggest and most popular attractions on our events calendarCoun John Kelly
The ‘Roker Rattler’ landtrain will also be in operation throughout.
Coun John Kelly, Sunderland City Council Portfolio Holder for Public Health, Wellness and Culture, said: “The annual Sunderland Illuminations and Festival of Light are among the biggest and most popular attractions on our events calendar and visitors can look forward to an amazing experience.
“We are always looking at ways to improve things and have introduced the new online ticketing system to help people avoid queuing, and reduce costs so the money spent on things like providing ticket booths can be invested back into the lights themselves.”
To find out more information about the event and book tickets online visit www.seeitdoitsunderland.co.uk/illuminations.
The website also includes all the information about transport and parking to help people plan their journey.
Seafront lights and activities on Cliffe Park and Bede’s Cross will run from Thursday, October 5, until Sunda, November 5, from 5pm to 10pm each day.
The Festival of Light in Roker Park will be open during the same period on every Thursday, Friday, Saturday and Sunday, plus every night at half term, from 5pm to 10pm.
The event will come to an end in spectacular style with a firework extravaganza on Sunday, November 5, at 6pm. Best viewing points will be from Cliffe Park and all along the seafront. There is no charge for this event and tickets are not required.