The Who poster from Sunderland gig could fetch £1,000

SUBMITTED PIC''From: Andrew Currie [mailto:Andrew.Currie@bonhams.com] 'Sent: 21 June 2012 10:04'To: Julie Wilson''Posters for Auction.'The Who Top Rank Suite, Sunderland
SUBMITTED PIC''From: Andrew Currie [mailto:Andrew.Currie@bonhams.com] 'Sent: 21 June 2012 10:04'To: Julie Wilson''Posters for Auction.'The Who Top Rank Suite, Sunderland
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A POSTER from a performance by rock legends The Who in Sunderland is to go under the hammer.

Now, four decades later, a rare poster from the show is set to fetch up to £1,000 at an auction.

The 20ins by 30ins poster, was produced to advertise the group’s gig at the Top Rank Suite in Sunderland on May 7, 1971.

It is now expected to sell for between £750 and £1,000 at Bonhams, in London, on July 3.

At the same auction, a poster for the Free and Deep Purple concert at the Top Rank Suite, on October 16, 1970, is likely to fetch between £500 and £600.

Auctioneers Bonhams said: “This is believed to be the only occasion on which these two bands appeared together.

“Which of the two headline bands would go on stage first caused some discussion with the promoter at the time, but it was decided that Deep Purple should close the concert.”

When The Who came to Sunderland in May 1971 its members Roger Daltrey, Pete Townshend, John Entwistle and drummer Keith Moon, were in their mid 20s.

Now Daltrey, 68, and Townshend, 67, are the group’s only survivors.

The Who enjoyed a string of top 10 hits from the mid 1960s, including I Can’t Explain, Anyway Anyhow Anywhere, My Generation, Substitute, I’m A Boy, Happy Jack and Pinball Wizard.

Then in the summer of 1971 – just a few weeks after their visit to Sunderland – they returned to the charts with Won’t Get Fooled Again.

Twitter: @sunderlandecho