TEENAGERS are being warned of the dangers of skin cancer in a new campaign.
More than 400 people are diagnosed with malignant melanoma in the North East every year and Sunderland is a hot spot for particularly-high sunbed use by teenagers.
A survey by Cancer Research UK showed that half of girls aged 15 to 17 in the city used sunbeds to keep their tans topped up.
The new campaign, launched by SunSmart, aims to help youngsters enjoy the summer sun safely and to inform people of the dangerous connection between sunbeds and skin cancer.
“Young people could be literally dying for a tan,” said Paul Wadsworth, North East Cancer Research UK spokesman.
“Many associate being bronzed with looking healthy and feeling confident.
“Yet using sunbeds and sun worshipping can carry very real risks of premature aging and skin cancer, especially if you get burnt.”
SunSmart advise the use of SPF 15 sunscreen as a minimum when in the sun, even in the UK.
Also, to cover up and stay in the shade when outside.