SUNDERLAND AFC has agreed a new partnership with Mercedes-Benz.
Mercedes-Benz of Sunderland will provide vehicles for Sunderland AFC and in return will receive a full range of marketing and advertising rights.
Mercedes-Benz, one of the world’s most familiar and esteemed brands, has become synonymous as the world’s most innovative car manufacturers and adds to SAFC’s growing association of global brands.
Gary Hutchinson, commercial director at Sunderland AFC said: “Mercedes-Benz are renowned for their excellent track record in car manufacturing and it is exciting for Sunderland AFC to be associated with such a premium company.
“We are working hard to increase the club’s presence across a range of markets and territories and we look forward to welcoming Mercedes-Benz to our Sunderland family and working alongside them.”
David Lewins, principal dealer at Mercedes-Benz of Sunderland, said: “It’s great to be involved with Sunderland AFC and we are proud to be associated with the club.”
“We are based close to the Stadium of Light and many supporters are long standing Mercedes-Benz customers. We are looking forward to showcasing our new products with everyone associated with the club over the forthcoming season.”