Premier League players are showing their solidarity against domestic violence by supporting a campaign raising awareness of the issue across Sunderland.and South Tyneside.
Sunderland AFC is backing the White Ribbon Day campaign – a global movement towards ending domestic violence and asking people to pledge never to commit, condone or remain silent about domestic abuse.
The Black Cats are just one of the partners supporting South Tyneside and Sunderland City councils to highlight the campaign by promoting the campaign’s message to their staff, management and players, as well as the team’s fans.
The campaign message will be shown on the Stadium of Light’s big screen when Sunderland plays Stoke City tomorrow (Saturday 28 November). The club will also include an anti-domestic violence message in its match day programme.
Sunderland AFC will also be encouraging management and staff to wear white ribbons at the game to show their support for the campaign.
Coun Tracey Dixon, Lead Member for Area Management and Community Safety at South Tyneside Council, said: “We are delighted that Sunderland AFC club is supporting us in highlighting such an important issue.
“Professional footballers are considered as role models by many young people thanks to their global influence, which is why their support can be key to helping to tackle attitudes to domestic violence.
“We hope the club’s backing for the White Ribbon campaign will make people aware of the issue, take a stand against domestic abuse and encourage them to wear a white ribbon to show their visible pledge to never commit, condone or remain silent about it.”
Sunderland AFC’s captain, John O’Shea said: “The White Ribbon campaign is a fantastic initiative and something that we are delighted to give our support to.
“The campaign has done great work in highlighting the issue of domestic violence and by using the power of football to reach out to people we can help to raise awareness of the campaign and change attitudes towards violence against women.”
For further information about the range of services available to support domestic violence victims in South Tyneside visit www.southtyneside.info/domesticviolence.