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Sunderland firm keeps thrill-seekers safe in the Middle East

Luke Ditchburn of ADIPS (left) and Paul Finch of Pulse Creative Marketing (right) at Ocean Beach Pleasure Park, South Shields, which is under the ADIPS scheme.

Luke Ditchburn of ADIPS (left) and Paul Finch of Pulse Creative Marketing (right) at Ocean Beach Pleasure Park, South Shields, which is under the ADIPS scheme.

FAIRGROUND thrill seekers thousands of miles away in the Middle East are being kept safe thanks to a company in Sunderland.

The Amusement Device Inspection Procedures Scheme (ADIPS) – based at the North East Business and Innovation Centre in Sunderland – was set up 10 years ago to work alongside the Health and Safety Executive.

It is responsible for the health and safety of more than 7,000 fairground and theme park rides and attractions in the UK.

ADIPS administers the safety scheme which covers a series of steps and checks, similar to a vehicle MOT test, designed to ensure rides are safe from design through to disposal.

Now it is gaining recognition further afield after joining forces with one of its neighbours at the Wearfield site – Pulse Creative Marketing – to promote itself at home and abroad.

ADIPS general manager Luke Ditchburn said: “Amusement park safety in the Middle East has attracted the attention of authorities following a couple of high-profile accidents this year.

“The market in the Middle East is fragmented, with the maintenance and inspection of rides being carried out to a variety of standards.

“These safety issues have attracted the attention of the authorities and so the Middle East Safety Forum is now looking to promote and standardise safe practice.

“ADIPS were approached to advise and share their experiences of the implementation of a safety framework for the industry.”

ADIPS is funding two UK experts to assist in the drafting of a new international standard for amusement park safety.

 

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