Sunderland fashion weekend hailed a success

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Sunderland shoppers enjoyed a weekend of FROWs, clothes and fashion shows as the Bridges Fashion Weekend returned for its second year.

For its second annual fashion spectacular, the shopping centre hosted a weekend of live fashion shows featuring clothes from its retailers.

Bridges Fashion weekend

Bridges Fashion weekend

Topshop, Debenhams, Superdry and Primark were among the stores taking part, along with River Island, which recently announced it will be relocating to the larger premises formerly occupied by Sports Direct within the Bridges.

The event opened with a press preview event on Thursday evening, followed by several shows over the weekend, all hosted by Heart Radio’s Kelly Scott.

Each show pulled in large crowds with many clothes featured selling out in store. The event also coincided with the launch of Debenhams’ newly refurbished beauty department.

Samantha Czwordon-Wright, marketing manager at the Bridges, said: “We had a fantastic weekend, with full audiences for all of our shows. It proved to be so popular we had to change one of the looks half way through the weekend because items had completely sold out.

Fashion Weekend

Fashion Weekend

“All of the retailers taking part reported strong sales with fashion savvy shoppers snapping some of the hottest looks and products after seeing them on the catwalks.

“The event has been amazing and I’m delighted with its success. Here at the Bridges we have a lot to offer fashion-conscious shoppers of all ages and budgets and I’m thrilled we have been to showcase the season’s top trends to such a wide audience.”