SUNDERLAND fans from around the world are showing off their support for the club’s new manager.
Supporters from as far afield as Australia and South America are already snapping up the tops, which are available from the ALS website or its base near the Stadium of Light.
One celebrates O’Neill’s boyhood obsession with the Black Cats, while the other is a play on Manchester music legends the Happy Mondays.
Martyn McFadden, from ALS, hopes the T-shirts will become a must-have with fans eager to mark the start of a new era at the club after Steve Bruce’s departure.
He said: “There’s just a good vibe going round at the moment and it would be nice if O’Neill could give us some good results as an early Christmas present.
“We’ve had a really positive response to the T-shirts. We put them on our message board and over 5,000 people viewed the post.
“We’ve had a lot of orders – one from Australia, from Canada, even one from a teacher in Mexico, all ex pats.”
As well as reversing the club’s fortunes in the Premier League, Martyn hopes that O’Neill will boost sales of club memorabilia.
“When Roy Keane was manager we had quite a lot of Roy Keane T-shirts because the guys thought he was pretty cool and the girls thought he was pretty hot,” he said.
“He had that moody, broody thing going on, but with Bruce, he never had that box office appeal.
“We never wanted to put him on the cover of the mag or on a T-shirt.
“With O’Neill, people believe the club can achieve something and move forward.”
The T-shirts are available at www.alsshop.co.uk in sizes small to extra large and cost £12.50, or three for £24.