SUNDERLAND may be at the foot of the Premier League – but is comfortably mid-table when it comes to interacting with fans online.
According to research from RadiumOne, if the division was determined by social media performance, the Wearsiders would lie 12th – up three places from where they were at the start of the season.
Neighbours Newcastle United, however, are placed in the relegation zone in 18th place – down two from the 16th position they were in in August.
RadiumOne analysed how each club interacts with supporters across Facebook, Twitter and other platforms, in the 30 days ahead of the 20th game of the Premier League season, which is just past the halfway point of the campaign.
Abeed Janmohammed, commercial director at RadiumOne, said: “It’s fascinating to see how the amount of work a club puts into its social presence is translating into performance in our Social Premier League.
“In general, those teams doing well or rising are creating a lot of engaging conversations, but it’s not just the amount of content that matters – it’s telling that clubs successful on social media are using content that encourages responses from fans. Clubs that have regular conversations and actively try to involve fans have better quality engagement and relationships with their fans on social platforms.”