SCHOOLCHILDREN are sweeping their community into shape as part of the Love Where You Live campaign.
By picking up litter and tidying the area around Southwick Primary School, the pupils were doing their bit today to help make Sunderland sparkle.
They were joined by their ward councillor Rosalind Copeland, who said the youngsters were keen to get involved and take pride in where they live.
“It’s a fantastic campaign that is long overdue,” she said. “I just hope everyone can appreciate what we are trying to achieve.
“We want a cleaner, greener, more friendly environment and if we can instil in children that picking up litter is not a chore or a punishment, then it will hopefully become something they do naturally.”
The pupils’ litter pick is just one of a number of activities taking place throughout each of the city’s 25 wards as part of the council’s week of action.
Love Where You Live coincides with the Keep Britain Tidy campaign aiming to encourage three million people and 3,000 organisations to take action to reduce litter over the next three years.
Coun Copeland added: “I have lived here for 38 years and we did not have the best reputation for being clean and tidy. Now we are actively encouraging people to pick litter up if they see it.
“Being at the school today and seeing no litter was beautiful. It’s amazing how having a tidy environment impacts on people.
“It just shows you how it can be if everyone works together, not just here but throughout Sunderland.”
Click here for details of more activities and clean-ups can be found at. Call 520 5555 to volunteer.
* See tomorrow’s Echo for more Love Where You Live activities.