SAFC bosses celebrated the club’s ties with Africa when they hosted delegations from both South Africa and Tanzania.
The Black Cats have forged strong links with Africa in recent seasons and to celebrate the partnership with Tanzania, held a special Tanzania Day at the stadium as Sunderland welcomed Chelsea FC.
A delegation from Tanzania Tourist Board, including His Excellency Peter Kallaghe, High Commissioner for Tanzania in the UK, attended the game which saw members of the club’s first team warm up in special Visit Tanzania T-shirts to showcase the club’s commitment to promoting tourism in Tanzania.
Also in attendance was His Excellency Obed Mlaba, the High Commissioner for South Africa in the UK, who also met with the club’s commercial director, Gary Hutchinson, to speak about the club’s current role in Africa and plans moving forward.
His Excellency said: “I would like to thank Sunderland for meeting with me. The presentation from the club was excellent and their project in Africa is showing a lot of potential. I look forward to working with the club on future activities.”
As part of Tanzania Day, the Tanzania flag was flown outside the Stadium of Light, with various promotional stands located in and around the stadium.
Gary Hutchinson said: “Sunderland AFC is hugely proud of its partnerships in Africa and the day was dedicated to our growing relationship with the nation of Tanzania and to welcome the delegation from South Africa.
“Tanzania Day represented the club’s commitment to helping to promote tourism in Tanzania and it was an honour to host so many of our friends from across Africa. We look forward to further building on our relationship with the African continent.”
Tanzania Day also saw the launch of one of SAFC’s biggest ever competitions, offering Black Cats fans the opportunity to win a holiday of a lifetime to Tanzania, courtesy of club partners Tanzania Tourist Board and South African Airways.
For more information about the competition and to enter visit www.safc.com/tanzaniaholiday.