Sunderland Asda stores’ £14,000 fund to help good causes

Staff from Asda stores across the North East, Maureen Wallwork (Galleries) Lynn Ivison (Gateshead), Tracey Tough (Boldon) and Lesley Watson (Sunderland) celebrate Asda raising more than �684,000 for local and national charities.
Staff from Asda stores across the North East, Maureen Wallwork (Galleries) Lynn Ivison (Gateshead), Tracey Tough (Boldon) and Lesley Watson (Sunderland) celebrate Asda raising more than �684,000 for local and national charities.
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GOOD causes have a brighter future in store after a cash windfall of more than £14,000.

The funds have been raised by staff at Sunderland’s Asda shops as part of the company’s Community Life project.

The total, which topped £14,967, helped the business collect more than £684,000 across its North East stores during the last year.

Last month saw the first birthday of Community Life, which lets shoppers use green tokens to vote for one of three chosen charities to be supported.

In addition to the money, its workforce has spent 6,161 hours volunteering.

Stores themselves have also been used as community centres, free of charge.

The company, which runs supermarkets in Leechmere and Pennywell, says on top of seeing store colleagues raise funds, pick up litter, plant and cook, Asda’s “chosen by you, given by us” activities has seen customers nominate then vote for three local not-for-profit organisations to receive a donation every two months.

Lesley Watson, Asda Sunderland’s community life colleague, said: “To raise £684,126 across the North East is a great result and at Asda Sunderland we’re all very proud to have made a significant contribution to help reach this milestone.

“It’s been an exciting year and we feel like we’ve achieved a great deal thanks to our customers and the wider community joining in. They’ve really got behind the initiative, which has meant we’ve been able to do more and help more groups.

“Hopefully the next 12 months will be even better.”

Asda’s chief executive, Andy Clarke, said: “Asda has a proud history of supporting the local communities we serve.

“This focus defines the way we work and the way we do business. It not only helps us do a better job as a business, it is also the right thing to do.”